Ranking Campaign Planner

Plan, fund, track and kill single-keyword exact-match ranking campaigns. One campaign is one keyword on one ASIN. The budget comes from your conversion rate and the keyword's purchase volume, not from a number you feel like spending.

For established ASINs with organic rank and SQP history. This is not a launch tool. A pre-launch ASIN has no SQP conversion rate and no market CVR row, so the model has no valid inputs to read. If you are trying to rank something that is not indexed yet, that is a launch problem, and no ranking budget fixes it.
How to run a ranking push without lying to yourself
  • Break-even ACOS equals your contribution margin percentage, not 100%.
  • Cap ranking campaigns in dollars, not in ACOS percentage. A percentage cap has no floor.
  • TACOS is the health metric during a ranking push. ACOS only sees the ads.
  • Negate the target keyword as negative exact in every other campaign, or velocity splits across campaigns and attribution breaks.
  • Use one rank source for the whole campaign. Crawler rank varies by tool, location and time of day.
  • Check the search term report weekly. Amazon exact match still pulls plurals, misspellings, reordered words and other languages.
  • Log weekly, not daily. Amazon attribution lags 2 to 14 days, so a daily read is a reaction to incomplete data.
  • Do not use Unit Session Percentage from Business Reports as your CVR. It is blended across branded and non-branded traffic, so it overstates CVR on a cold head term and understates the budget you need.

Portfolio

Budget reality check

Staging moves every campaign the budget cannot fully fund to draft with a queue position. Nothing is deleted.

Campaigns

Questions

What does this actually plan?

A single-keyword exact-match ranking campaign: one keyword, one ASIN, one campaign. It sizes the daily budget and the dollar cap from your conversion rate and the keyword's weekly purchase volume, checks the offer against the market before you spend, tracks organic rank week by week, and runs an ordered kill decision once a full 30-day lookback is covered.

Why does it refuse to plan for a new product?

Because the model reads from things a pre-launch ASIN does not have: an existing organic rank to move from, a measured conversion rate, and a market conversion rate to compare against. Without those the output would be a confident-looking number built on nothing. Ranking a product that is not indexed yet is a launch problem, and a ranking budget does not fix it.

Why does it tell me to run fewer campaigns?

Because underfunding every campaign moves rank on none of them. A ranking push only works if it buys enough units per day to register as velocity on that term, so half a budget across twice the keywords buys nothing twice. Ranking a root keyword also lifts its long-tail variations for free, which is why running them in sequence beats running them all at once on the same money.

Is the break-even ACOS really not 100%?

Not unless your product has no cost. Break-even ACOS equals your contribution margin percentage: the share of the sale price left after landed cost, fees and shipping. If 35 cents of every dollar is contribution, you break even at 35% ACOS, and a ranking push deliberately runs above that for a fixed number of dollars over a fixed number of days.

Does anything get uploaded?

No. There is no file to send and no account to make. Every campaign, week log and setting is stored in your own browser, and the CSV exports are generated on your machine.

Planning the push is the easy half.

A ranking budget only pays off if the rest of the account is not leaking. The free Audit Dashboard runs your bulk file through all 9 panels: search-term bleed, bid architecture, placement strategy, branded split and ASIN concentration. A 30-minute call with Alfred turns the findings into the specific changes to make first.

Run the full free audit → Book a 30-min call