Amazon PPC Guides

The 8-metric, 4-phase benchmark table I grade every audit against, and what to do when a metric fails its phase.

One grades your campaigns, the other grades your business. When to watch each, and the rising-ACOS, falling-TACOS signal most sellers misread.

The keyword vs search term distinction, where to download the report, and the four things I hunt for: harvest, negate, bid down, and search term bleed.

Where candidates come from, how many clicks earn a verdict, and my decision rule for negative exact vs negative phrase.

The five structural levers that cut ACOS without losing sales or organic rank, and why "just lower your bids" backfires.

When multiple campaigns buy the same search and nobody owns it: what it costs, how to spot it, and the ownership fix.

Break search terms into 1-, 2-, and 3-word patterns so one phrase negative can close fifty leaks at once. What it is, how to run it, how to act on it.

The discovery-to-performance funnel every other fix stands on: how many campaigns per product, when to group or isolate, and one owner per search term.

Download, read, and edit the one spreadsheet that runs your whole account: which columns you can change, the four edits I push at scale, and the uploads that fail.

The most expensive slot on the page: how placement modifiers compound with dynamic bidding, how to read ACOS by placement, and when the top slot is not worth the premium.

The discovery engine that feeds every manual campaign: the four targeting groups, how to bid them, the harvest loop, and the auto-share ceiling that grades the whole account.

How Amazon PPC management is priced, the opposite incentives each model creates, and the crossover math to work out which one actually costs you less.

The honest ROI test: measure the recoverable waste and the value of your time, then compare to the fee. When it pays, and when the answer is no.

The signals it is time to hand off, why watching a dashboard is not management, when DIY still wins, and how to outsource without losing control.

The four ways to run Amazon PPC compared, DIY, software, a percentage agency, or a flat-fee operator, on time, cost, control, and incentive alignment.

The eight-metric checklist I run on every account, grouped and graded against your phase, with the structural leak behind each failing score and a free way to check it.

The three-step diagnostic when ads spend but nothing converts: traffic relevance, then listing conversion, then the offer. Usually it is not a PPC problem.

Price bids from your own economics (revenue per click times target ACOS), why the suggested bid runs high, and which dynamic bidding mode fits each job.

Why organic sales usually drop when you stop ads, how to measure how much rank you are renting vs owning, and the controlled taper that avoids a crash.

A campaign out of budget by noon is a symptom, not a diagnosis. How to tell a constrained budget from a leaking one before you raise the cap.

Why Sponsored Products earns the first ad dollar, when Sponsored Brands and Sponsored Display earn a budget, the job each does, and how to allocate by phase.