Search Term Negation Finder
Upload your bulk file. Get a ready-to-negate list of search terms that spent money with zero orders. Add them as negatives in your next bulk upload.
How to download your bulk file
Amazon Ads Bulk Sheet (last 60 days)
Go to Amazon Ads > Bulk Operations > Download, and include:
- Sponsored Products: Targeting & Keywords (Status: Enabled + Paused)
- Paused Campaigns
- Placement Data for Campaigns
- Sponsored Products Data
- Sponsored Brands Multi-Ad Group Data
- Sponsored Display Data
- Sponsored Products Search Term Data
- Sponsored Brands Search Term Data
Drop your bulk file here
Accepts .xlsx files from Amazon Ads Bulk Operations. Typical size: 2–40 MB.
Exactly what gets sent, and what doesn't
Sent to the server (to compute your report, then discarded): search terms, campaign and ad-group names, and the spend, click, sales, and order numbers tied to them.
Never leaves your browser: the .xlsx file itself, your bids, and anything the report doesn't use.
Not collected at all: no account, no email, no login. Nothing is written to disk on our side; the numbers live in memory only for the few seconds the analysis runs.
Prepping for an exit and need a data-processing addendum? Email alfred@stratumppc.com.
See a sample report (before you upload)
Real, anonymized data from a $110K/mo pet-bed brand. Your upload shows your own numbers in about 60 seconds.
Top negation candidates by spend, each matched to the right negative match type.
| Search Term | Spend | Clicks | Reason | Recommended |
|---|---|---|---|---|
| competitor ASIN (b0p-cmp-088) | $135 | 163 | High ACOS | Negate (Phrase) |
| bed deodorizer | $77 | 22 | High ACOS | Negate (Phrase) |
| donut bed | $50 | 50 | Zero orders | Negate (Exact) |
Export all candidates to CSV with the recommended match type. Same engine as the full Audit Dashboard.
Negatives stop the bleed. The audit fixes the cause.
This hands you the negation list. The full Audit Dashboard runs the same bulk file through all 9 panels: search-term bleed across campaigns, bid architecture, placement strategy, branded split, and ASIN concentration. Free, same in-browser privacy. A 30-minute call with Alfred turns the findings into the specific changes to make first.