Amazon Negative Keywords Finder
The free negative keyword tool for Amazon PPC. Upload your Amazon Ads bulk file, search term report data included, and it finds the search terms that spent money with zero orders, then hands you a ready-to-upload negative keyword list, each one matched to exact or phrase.
How to download your bulk file
Amazon Ads Bulk Sheet (last 60 days)
Go to Amazon Ads > Bulk Operations > Download, and include:
- Sponsored Products: Targeting & Keywords (Status: Enabled + Paused)
- Paused Campaigns
- Placement Data for Campaigns
- Sponsored Products Data
- Sponsored Brands Multi-Ad Group Data
- Sponsored Display Data
- Sponsored Products Search Term Data
- Sponsored Brands Search Term Data
Drop your bulk file here
Accepts .xlsx files from Amazon Ads Bulk Operations. Typical size: 2–40 MB.
Exactly what gets sent, and what doesn't
Sent to the server (to compute your report, then discarded): search terms, campaign and ad-group names, and the spend, click, sales, and order numbers tied to them.
Never leaves your browser: the .xlsx file itself, your bids, and anything the report doesn't use.
Not collected at all: no account, no email, no login. Nothing is written to disk on our side; the numbers live in memory only for the few seconds the analysis runs.
Need a data-processing addendum for your account? Email alfred@stratumppc.com.
See a sample report (before you upload)
Real, anonymized data from a $110K/mo pet-bed brand. Your upload shows your own numbers in about 60 seconds.
Top negation candidates by spend, each matched to the right negative match type.
| Search Term | Spend | Clicks | Reason | Recommended |
|---|---|---|---|---|
| competitor ASIN (b0p-cmp-088) | $135 | 163 | High ACOS | Negate (Phrase) |
| bed deodorizer | $77 | 22 | High ACOS | Negate (Phrase) |
| donut bed | $50 | 50 | Zero orders | Negate (Exact) |
This is the action list: export it to CSV with the recommended match type and upload. Want the dollar view of what those terms cost you first? The Wasted Spend Finder ranks the same zero-order terms by spend. Or run the whole file through the full Audit Dashboard.
Questions
How do I find negative keywords for Amazon PPC?
Download your Amazon Ads bulk file with Sponsored Products Search Term Data included, then look for search terms that took clicks and spend but returned zero orders over a window long enough to judge them. That is the pass this tool runs for you, and it picks exact or phrase for each term rather than leaving you to decide. The manual version, including the thresholds, is in the Amazon negative keywords guide.
Is this Amazon negative keyword tool free?
Yes. No account, no email, no trial timer. Upload a bulk file, get the negative keyword list, export it to CSV. The paid work here is Amazon PPC management, not the tools.
What counts as a negation candidate here?
Any search term that produced zero orders in the file's date range, or crossed your effective cost-per-click threshold without converting. Each one comes with a recommended match type, not just a flag.
What's the difference between negative exact and negative phrase?
Negative exact blocks only that specific search term. Negative phrase blocks any search containing that phrase, in order. The tool recommends phrase for terms that look like part of a bigger irrelevant pattern, and exact for one-off non-converters. The negative keywords guide walks through the full decision rule.
This flags full search terms. What about word-level patterns?
That's a different lens. If several unrelated search terms all share one bad word, run the N-Gram Analyzer next. It aggregates by word instead of by full phrase, so one negative can clear a pattern this tool sees as several separate terms.
What do I do with the results?
Export the list to CSV. It's formatted to match your next bulk upload: campaign, search term, and match type. Add the recommended negatives, then re-run after your next 30–60 days of data to catch what's next.
Negatives stop the bleed. The audit fixes the cause.
This hands you the negation list. The full Audit Dashboard runs the same bulk file through all 9 panels: search-term bleed across campaigns, bid architecture, placement strategy, branded split, and ASIN concentration. Free, same in-browser privacy. A 30-minute call with Alfred turns the findings into the specific changes to make first.